AUGUST
AFTER DARK
"When the lights go down, the real stories come out."
Cars. Entrepreneurship. Wellness. Philanthropy. Raw conversations that actually help people. Hosted by Matt August.
NOT JUST
ANOTHER
PODCAST.
August After Dark is a podcast that blends car culture, entrepreneurship, real life, wellness, philanthropy, and raw conversations that actually help people. Every episode, a portion of revenue goes toward helping families in the community.
Hosted by Matt August — CEO of August Luxury Motorcars, philanthropist, and founder of the Okanagan Dream Rally — the show features guests who have real stories, real scars, and real wisdom. No scripts. No fluff. Just honest conversations after dark.
The vibe? Warm, grounded, real. Balanced between serious, thoughtful, and funny. A mix of August luxury and human honesty.
FIVE
SEGMENTS.
ONE JOURNEY.
What's in the Garage?
Car culture, dream machines, and the stories behind the keys.
Every episode kicks off with the fun stuff. Your dream car at 16 vs. now. The one you regret selling. Hot Lap Hot Takes, Mod It or Leave It — this is where the energy starts.
THE FLOW
Every episode follows a carefully crafted arc — from high-energy car talk to deep, vulnerable conversations, ending with rapid-fire fun.
Cold Open
Emotional or funny teaser clip from later in the episode
Intro + Branding
Welcome, guest intro, philanthropy nod
What's in the Garage?
Car culture, fun, energetic start
Entrepreneurial Story
The real, raw business journey
Wellness + Mindset
Health, healing, self-discovery
Life + Relationships
Family, balance, real talk
The Final Lap
Rapid-fire closing questions
Impact Close + Outro
Takeaway message, next week teaser
THE FAMILY
SPOTLIGHT
Once a month, August After Dark hosts a family that has gone through something hard with their kids. Their story is shared with dignity and compassion — highlighting resilience, community, and hope.
The podcast's revenue contributes financially to each family. This is the heart of the brand — the philanthropic impact that sets the show apart from everything else out there.
GOT A
STORY?
We're looking for entrepreneurs, car enthusiasts, wellness advocates, and families with powerful stories. If you've got something real to share, we want to hear from you.
Regular Guest
Entrepreneurs, creators, athletes, and thought leaders with real stories.
Family Spotlight
Families who have gone through hardship and want to share their journey.
COMING SOON
August After Dark is currently in production. Follow Matt on Instagram to be the first to know when episodes drop.